Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Table of Contents

  1. Bui Huy Khoi Chapter 1 AIC Algorithm for Employee Motivation
  2. Reena Malik, Sonal Trivedi Chapter 2 Big Data Analytics in Predicting Consumer Behavior
  3. Seprianti Eka Putri Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
  4. B. J. D. Kalyani Chapter 4 Customer Vision with Big Data Analytics
  5. Fazla Rabby, Ranga Chimhundu, Rumman Hassan Chapter 5 Digital Transformation in Real Estate Marketing: A Review
  6. Namrata Sandhu, Sandhir Sharma, Dilpreet Singh Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective
  7. R. Dhaya, R. Kanthavel Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
  8. Harmanpreet Kaur Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
  9. Komal Kapoor Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
  10. S. Balamurugan, M. Selvalakshmi, M. Palanivelrajan Chapter 10 Leveraging Big Data for Digital Marketing
  11. Ram Krishan Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
  12. Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Sudhir Rana, Bhaswati Jana Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
  13. Kriti Aggarwal, Gulshan Goyal Chapter 13 Role of Big Data in Growth of Digital Marketing
  14. Oliver Moisés Cervantes Flores, Valeria Meléndez Cervantes, Claudia Malcón Cervera, José Gerardo De la Vega Meneses Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
  15. Alock Gupta, Tanvi Kaushik, Vipin Mittal Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century
  16. Tareq Rasul, Rhodora Abadia, Ashfaq Ahmad Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
  17. Rohit Malhotra Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
  18. List of Contributors
  19. About the Editors
  20. Index