Change Their Mind: 6 Practical Steps to Persuade Anyone Anytime

Simon Horton is one of the world’s leading experts and trainers on negotiation, he has written a number of successful books on the topic. Over a 20-year career in the field, he has worked with many of the world’s leading businesses. He is a Visiting Lecturer at Imperial College and regularly appears on television, radio, national newspapers and magazines as a guest expert on related subjects. He has performed as a stand-up comedian and as a trapeze artist.