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Book Description

The graphic design equivalent to Strunk & White’s The Elements of Style.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. What it is Graphic Design
  5. Twenty Rules for Making Good Design
  6. Chapter 1: Form and Space
    1. Seeing Form and Space
    2. Categories of Form
    3. Putting Stuff Into Space
    4. A Foundation for Meaning
  7. Chapter 2: Color Fundamentals
    1. The Identity of Color
    2. Chromatic Interaction
    3. Color Systems
    4. Emotions and Messages
  8. Chapter 3: Choosing and Using Type
    1. Structure and Optics
    2. Issues Related to Style
    3. Mechanics of Text
    4. Texture and Space
    5. Type as Information
    6. How Color Changes Type
  9. Chapter 4: The World of Image
    1. Real, Unreal, and Otherwise
    2. Media and Methods
    3. Presentation Options
    4. Content and Concept
  10. Chapter 5: Putting it All Together
    1. Visual Logic
    2. Structuring the Page
    3. Intuitive Arrangement
    4. Integrating Type and Image
    5. Layout Systems
  11. Appendix A: The Right Design Choices
    1. Twenty Reminders for Working Designers
  12. Appendix B: Causin’ Some Trouble
    1. When and Why to Challenge Anything in This
  13. Contributors
  14. Acknowledgments
  15. About the Author
  16. Copyright Page
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