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Book Description

This book is available as an Adobe Reader eBook on the publisher's website:  newriders.com

Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents at a Glance
  4. Table of Contents
  5. About the Author
  6. Acknowledgments
  7. A Message from New Riders
  8. Preface
  9. Introduction
  10. Chapter 1: Is This Trip Really Necessary?
  11. Chapter 2: Content Comes First
  12. Chapter 3: Design Matters
  13. Chapter 4: Tools for Doing the Heavy Lifting
  14. Chapter 5: Policies and Policing
  15. Chapter 6: Moderation, Karma, and Flame Bait
  16. Chapter 7: Chat, Cams, and Virtual Intimacy
  17. Chapter 8: Barriers to Entry
  18. Chapter 9: Email Keeps the Conversation Alive
  19. Chapter 10: Commerce Communities
  20. Chapter 11: Killing Your Community
  21. Chapter 12: What's Next?
  22. Postscript
  23. Index
  24. Media
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