Understanding Digital is the Most Critical Skill of the Decade

Every business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.

Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can’t all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.

This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. List of Figures
  8. Disclaimer
  9. Acknowledgments
  10. Introduction
  11. Part 1 What Is Digital
  12. Part 2 Connect
  13. Part 3 Quantify
  14. Part 4 Optimize
  15. Part 5 Connect, Quantify, Optimize
  16. Part 6 Summary and Conclusion
  17. Notes
  18. References
  19. Suggested Reference Books
  20. About the Author
  21. Index
  22. Backcover