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Book Description

How do you make innovation a core competency of your business? This book details a process to allow innovation to seep into your company's culture. It outlines the steps necessary to generate, collect, triage, escalate, and pilot ideas which are necessary to optimize a company's chance at success with new products, services, and processes. After explaining steps of the process in detail, Infectious Innovation outlines feedback mechanisms so business leaders can continually get better at making innovation a success!

Table of Contents

  1. Cover
  2. Half-title Page
  3. Title Page
  4. Copyright
  5. Contents
  6. Testimonial
  7. Chapter 1 Why Innovation Now? (When the Wind is Blowing, Raise the Sails)
  8. Chapter 2 Idea Generation (Secrets to Releasing Inner Creativity)
  9. Chapter 3 Idea Collection (Don’t Let the Good Ones Go)
  10. Chapter 4 Filtering Ideas (Most Bang for the Buck)
  11. Chapter 5 Escalating Ideas (Making the Most of It)
  12. Chapter 6 Pilots (Series of Successes)
  13. Chapter 7 Infectious Innovation Process (Putting it all Together)
  14. Index
  15. Backcover
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