Cover image for Launching New Products

Launching New Products

Author Paul Sowyrda , John Westman
Release Date: 2015/09/01
ISBN: 9781606499238
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Book Description

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Abstract
  6. Contents
  7. Introduction
  8. Chapter 1: Context of the New Product Launch
  9. Chapter 2: New Product Launch Team Leadership Approach
  10. Chapter 3: Marketing Mix: The 4 P’s
  11. Chapter 4: Messaging, Professional Selling, Raving Fans, and Customer Development
  12. Chapter 5: Sales Training, Value Propositions, the Brand Promise, Pricing, Legal, and Ethical Considerations
  13. Chapter 6: New Product Launch Checklist
  14. Appendixes
  15. References
  16. Index
  17. Ad Page
  18. Back Cover
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