0%

Book Description

You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

Book Description

You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents at a Glance
  4. Table of Contents
  5. About the Authors
  6. Dedication
  7. Acknowledgments
  8. We Want to Hear from You!
  9. Introduction
  10. Part I. Putting the “e” in Commerce
    1. Chapter 1. eCommerce Basics
    2. Chapter 2. Choosing a Product or Service
    3. Chapter 3. Creating a Unique Selling Position
  11. Part II. Planning Your Yahoo! Business
    1. Chapter 4. Planning to Succeed
    2. Chapter 5. Important Elements of a Business Plan
    3. Chapter 6. Setting Up Your Business Accounts
  12. Part III. Setting Up Your Yahoo! Store
    1. Chapter 7. Tools of the Trade
    2. Chapter 8. Choosing a Merchant Solutions Package
    3. Chapter 9. Creating Your Yahoo! Store
    4. Chapter 10. Setting Up Your Yahoo! Store Order Settings
  13. Part IV. Launching Your Yahoo! Store
    1. Chapter 11. Basic Marketing—Promoting Your Yahoo! Store for Free
    2. Chapter 12. Search Engine Optimization and Listing
    3. Chapter 13. Marketing and Merchandising Your Store Using Yahoo! Tools
  14. Part V. Managing Day-to-Day Business
    1. Chapter 14. To Do List—Managing Workflow
    2. Chapter 15. Customer Service and Shipping
  15. Part VI. Appendixes
    1. Appendix A. Daily, Weekly, and Monthly Tasks
    2. Appendix B. Important Resources on the Web
    3. Appendix C. Unique Selling Position Worksheet
  16. Index
3.144.143.31