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by Linh Tang, Frank Fiore
Launching Your Yahoo! Business
Title Page
Copyright Page
Contents at a Glance
Table of Contents
About the Authors
Dedication
Acknowledgments
We Want to Hear from You!
Introduction
Part I. Putting the “e” in Commerce
Chapter 1. eCommerce Basics
Chapter 2. Choosing a Product or Service
Chapter 3. Creating a Unique Selling Position
Part II. Planning Your Yahoo! Business
Chapter 4. Planning to Succeed
Chapter 5. Important Elements of a Business Plan
Chapter 6. Setting Up Your Business Accounts
Part III. Setting Up Your Yahoo! Store
Chapter 7. Tools of the Trade
Chapter 8. Choosing a Merchant Solutions Package
Chapter 9. Creating Your Yahoo! Store
Chapter 10. Setting Up Your Yahoo! Store Order Settings
Part IV. Launching Your Yahoo! Store
Chapter 11. Basic Marketing—Promoting Your Yahoo! Store for Free
Chapter 12. Search Engine Optimization and Listing
Chapter 13. Marketing and Merchandising Your Store Using Yahoo! Tools
Part V. Managing Day-to-Day Business
Chapter 14. To Do List—Managing Workflow
Chapter 15. Customer Service and Shipping
Part VI. Appendixes
Appendix A. Daily, Weekly, and Monthly Tasks
Appendix B. Important Resources on the Web
Appendix C. Unique Selling Position Worksheet
Index
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Copyright Page
Launching Your Yahoo! Business
Frank Fiore
Linh Tang
800 East 96th Street,
Indianapolis, Indiana 46240
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