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Book Description

Fund and Fuel Your Dreams!


You're an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil's bargain with some venture capitalist who'll demand a tenfold return and could easily take your business out from under you?

No and no! You don't have to bootstrap, and you don't have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. A Note to Readers
  6. Contents
  7. Foreword
  8. Introduction: You Can Raise Capital on Your Own Terms
  9. Part One: setting the stage
    1. Chapter 1 Busting the Myths: Forget Everything You Think You Know
    2. Chapter 2 Are You Ready?
    3. Chapter 3 The Legal Framework: What Your Lawyer Probably Won’t Tell You
  10. Part Two: create your customized capital raising plan
    1. Step 1 Get Clear on Your Goals and Values
    2. Step 2 Identify the Right Investors for You
    3. Step 3 Design Your Offer
    4. Step 4 Choose Your Legal Compliance Strategy
    5. Step 5 Enroll Investors
    6. Step 6 Address Obstacles Head On
  11. Conclusion: Pulling It All Together—Your Go-to-Market Plan
  12. Notes
  13. Glossary
  14. Readers’ Resources Website
  15. Assessments
    1. Are You Ready to Raise Capital?
    2. Capital Raising Decision Tool
  16. Index
  17. About the Author
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