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Book Description

Is your business ready for the future?

Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:

  • Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business

  • Explore the impact of technological advances and the emergence of new competitors to your business

  • Examine challenges that are only dimly recognizable as potential problems today

This visual book will help you answer this question: Is my organization ready for every possibility?

Table of Contents

  1. Cover
  2. What’s in this book?
  3. Title
  4. Copyright
  5. Dedication
  6. Introduction
  7. Chapter 1: Escaping The Tyranny of The Present
    1. Is This Any Way to Plan?
    2. Don’t Forecast the Future—Anticipate It
    3. It’s a Leadership Issue
    4. Scenarios ≠ Predictions!
  8. Chapter 2: How-To
    1. Rocket Science?
    2. Vignettes: Bringing the Future to Life
  9. Chapter 3: Case Studies: The Real World
    1. Case Study: The Newspaper Industry
    2. Now What?
    3. Case Study: The National Industries Corporation
    4. Now What?
    5. Case Study: Agriculture in India
    6. The Scenario Matrix: First Attempt
    7. The Scenario Matrix: Second Attempt
    8. Epilogue
    9. Case Study: VisitScotland
    10. The Iraq War
    11. Working with the Scenarios
  10. Chapter 4: Black Swans
    1. Required Reading
    2. A Few Black Swans throughout History
    3. What If…?
  11. Chapter 5: Are You Ready?
    1. Demographics: The War for Talent
    2. China’s Bare Branches
    3. Urbanization: The Big Grab
    4. When 90 Is the New 60
    5. Redefining Education, One Screen at a Time
    6. Web 9.0: How Will It Change Us?
    7. Food for thought!
  12. POSTSCRIPT THINKING THE UNTHINKABLE
  13. Photo credits
18.119.104.238