0%

Book Description

Get the results, recognition, and reputation you deserve 

In TIP, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future, and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant called Crossroads. Guided by an unlikely mentor, and insightful colleagues and customers in an unforgiving environment of relentless customer service, he learns the four simple principles of TIP to take control of his life, his career, and his future:

1. Enhanced self-awareness

2. Confident communications

3. Commitment-based actions

4. Fulfillment of a unique value promise

TIP is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results.

Whatever your role, or level of success in your career, TIP is a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers. This easy read will provide a strategy for personal success, complete with coaching and action plans. 

Table of Contents

  1. Cover
  2. Foreword
  3. Acknowledgments
  4. About the Author
  5. Introduction
  6. 1 The Biggest Day
  7. 2 The TIP Jar
  8. Twelve Years Earlier . . .
  9. 3 A New Direction
  10. 4 Dear Valued Employee
  11. 5 First Impressions
  12. 6 The Offer
  13. 7 New Beginnings
  14. 8 What Is a TIP?
  15. 9 Wake-Up Call
  16. 10 Labels and Purpose
  17. 11 The Bear
  18. 12 Position Yourself
  19. 13 Communicate Your Brand
  20. 14 What’s Your Story?
  21. 15 Actions Build the Brand
  22. 16 Flow
  23. 17 Protect the Business, Protect the Brand
  24. 18 Day of All Days
  25. 19 Create an Experience
  26. 20 The Last TIP
  27. Present Day
  28. 21 The TIP Jar (Continued)
  29. 22 Good Choices
  30. 23 Give More, Get More
  31. Twenty Takeaway Tips for Success
  32. Personal Accountability Model and Action Plan
    1. Identity
    2. Communication
    3. Actions
    4. Unique Value
    5. Creating a Brand Advisory Group
  33. Advert
  34. Resources
  35. End User License Agreement
3.135.202.224