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Present Day
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Present Day
by Dave Gordon, Jon Gordon
TIP
Cover
Foreword
Acknowledgments
About the Author
Introduction
1 The Biggest Day
2 The TIP Jar
Twelve Years Earlier . . .
3 A New Direction
4 Dear Valued Employee
5 First Impressions
6 The Offer
7 New Beginnings
8 What Is a TIP?
9 Wake-Up Call
10 Labels and Purpose
11 The Bear
12 Position Yourself
13 Communicate Your Brand
14 What’s Your Story?
15 Actions Build the Brand
16 Flow
17 Protect the Business, Protect the Brand
18 Day of All Days
19 Create an Experience
20 The Last TIP
Present Day
21 The TIP Jar (Continued)
22 Good Choices
23 Give More, Get More
Twenty Takeaway Tips for Success
Personal Accountability Model and Action Plan
Identity
Communication
Actions
Unique Value
Creating a Brand Advisory Group
Advert
Resources
End User License Agreement
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20 The Last TIP
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21 The TIP Jar (Continued)
Present Day
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