Book Description

“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.”
—H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia

Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question.

Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. 1. From an Equation to an Invitation
  8. 2. From Perceptions to Propaganda
  9. 3. From Britain to the Balkans
  10. 4. From Chile to My Kitchen
  11. 5. From Bhutan to Botswana
  12. 6. From Mexico to the USA
  13. 7. From Latvia to the Faroes
  14. 8. From Finland to Iceland
  15. 9. From MARSS to Dapple
  16. 10. From Sierra Leone to Afghanistan
  17. 11. From Denmark to Russia
  18. 12. From Tuscany to Austria
  19. 13. From Insurance to the Six-Stage Model
  20. 14. From the European Union to the Commonwealth
  21. 15. From Kazakhstan to Tribalism
  22. 16. From the Good Country to the Good Country Index
  23. 17. From the Natural Cosmopolitans to the Global Vote
  24. 18. From the End to the Beginning
  25. Notes
  26. Acknowledgments
  27. Index
  28. About the Author