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Book Description

An elegant and counterintuitive guide to achieving perfect timing

Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or too late—and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience—all of which may be unreliable—but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis.

  • The book is the first to offer an efficient and comprehensive way to think through any timing issue

  • Filled with dozens of lively stories illustrating good and bad timing in all walks of life—business, warfare, medicine, sports, entertainment and the arts

  • Written by Stuart Albert, one of the foremost timing experts in the world and developer of the first practical, research-based method for turning the skill of timing into a competitive advantage

Engaging and counterintuitive, When will show everyone, regardless of the work they do, or the life they live, that "it's all in the timing."

Table of Contents

  1. Cover Page
  2. More Praise for When
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface
  8. Introduction
    1. WHY DOES TIMING ELUDE US?
    2. GETTING BEYOND THE USUAL SUSPECTS
    3. A TIMING ANALYSIS
    4. THE STRUCTURE OF THE BOOK
    5. THE ART OF TIMING
  9. Chapter One: Sequence
    1. THE CHARACTERISTICS OF SEQUENCES
    2. SEQUENCE-RELATED RISKS
    3. SEQUENCE OPTIONS AND OPPORTUNITIES
    4. THE TEMPORAL IMAGINATION
  10. Chapter Two: Temporal Punctuation
    1. CHARACTERISTICS OF TEMPORAL PUNCTUATION
    2. TEMPORAL PUNCTUATION RISKS
    3. TEMPORAL PUNCTUATION OPTIONS AND OPPORTUNITIES
    4. THE TEMPORAL IMAGINATION
  11. Chapter Three: Interval and Duration
    1. THE CHARACTERISTICS OF INTERVALS
    2. INTERVAL AND DURATION RISKS
    3. INTERVAL AND DURATION OPTIONS AND OPPORTUNITIES
    4. THE TEMPORAL IMAGINATION
  12. Chapter Four: Rate
    1. CHARACTERISTICS OF RATES
    2. RATE-RELATED RISKS
    3. RATE OPTIONS AND OPPORTUNITIES
    4. THE TEMPORAL IMAGINATION
  13. Chapter Five: Shape
    1. AN ABRIDGED CATALOGUE OF SHAPES
    2. SHAPE-RELATED RISKS AND OPPORTUNITIES
    3. THE TEMPORAL IMAGINATION
  14. Chapter Six: Polyphony
    1. TRACKING POLYPHONY
    2. USING THE POLYPHONY LENS
    3. POLYPHONY-RELATED RISKS
    4. POLYPHONY OPTIONS AND OPPORTUNITIES
    5. THE TEMPORAL IMAGINATION
  15. Chapter Seven: Using the Lenses
    1. THE SEQUENCE LENS
    2. THE PUNCTUATION LENS
    3. THE INTERVAL AND DURATION LENS
    4. THE RATE LENS
    5. THE SHAPE LENS
    6. THE POLYPHONY LENS
    7. PUTTING IT ALL TOGETHER
    8. LESSONS LEARNED
  16. Chapter Eight: A Timing Analysis
    1. STEP 1: DESCRIBE THE SITUATION
    2. STEP 2: SKETCH A SCORE DIAGRAM
    3. STEP 3: PROBE MORE DEEPLY
    4. STEP 4: LOOK FOR WINDOWS OF OPPORTUNITY
    5. STEP 5: IDENTIFY TIMING-RELATED RISKS
    6. STEP 6: EVALUATE YOUR OPTIONS
    7. STEP 7: ACT
  17. Coda: Re-Imaging the World
  18. Appendix: Temporal Architecture
  19. Notes
  20. Acknowledgments
  21. About the Author
  22. Index
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