“Stuart Albert has given us an important, witty, and, yes, timely book about the role of timing in our decision-making. He helps us see that the timing of decisions lies within our control and that doing a timing analysis and having a ‘temporal design’ remains key to the success of any new venture. With examples not only from the business world, but also from politics and the arts, Albert reveals the fascinating complexity of something that we all engage in and yet rarely think about. What St. Augustine said about time applies as well to timing: ‘If no one asks, I know what it is. If I wish to explain it … I do not know.’ This book does a fabulous job of explaining timing; read it and you will know.“
—Thomas Fisher, dean, College of Design,
University of Minnesota
“Stuart Albert takes us to a whole new level of understanding of the role of time. We learn how to see windows of opportunity, identify when risks materialize, and map rhythms, rates, sequences, and intervals so as to be able to see their patterns and act in the right moment. When is a gift to those wanting to learn not just what to do but when to do it, as we attempt to lead in a dynamic, unfolding world.”
—Deborah Ancona, Seley Distinguished Professor of Management
and professor of organization studies, MIT, and director, MIT
Leadership Center