-
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07