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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Author Nancy R. Lee , David Hessekiel , Philip Kotler
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating....
Release Date 2012/06