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Marketing Plans for Services: A Complete Guide, Third Edition
Author Adrian Payne , Pennie Frow , Malcolm McDonald
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship ma....
Release Date 2011/10 -
Equity Valuation and Portfolio Management
Author Harry M. Markowitz , Frank J. Fabozzi
A detailed look at equity valuation and portfolio managementEquity valuation is a method of valuing stock prices using fundamental analysis to determine the worth of the business and discover investment opportunities.In Equity Valuation and Portfolio Management Fran....
Release Date 2011/10 -
Computer System Designs: System-on-Chip
Author Wayne Luk , Michael J. Flynn
The next generation of computer system designers will be less concerned about details of processors and memories, and more concerned about the elements of a system tailored to particular applications. These designers will have a fundamental knowledge of processors a....
Release Date 2011/10 -
Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound
Author Lynda Felder
With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustra....
Release Date 2011/10 -
The IBM Style Guide: Conventions for Writers and Editors
Author Eric Radzinski , Leslie McDonald , Amy Laird , Jana Jenkins , Peter Hayward , Francis
The IBM Style Guide distills IBM wisdom for developing superior content: information that is consistent, clear, concise, and easy to translate. The IBM Style Guide can help any organization improve and standardize content across authors, delivery mechanisms, and geo....
Release Date 2011/10 -
CUDA Application Design and Development
Author Rob Farber
As the computer industry retools to leverage massively parallel graphics processing units (GPUs), this book is designed to meet the needs of working software developers who need to understand GPU programming with CUDA and increase efficiency in their projects. CUDA ....
Release Date 2011/10 -
Metadata Management with IBM InfoSphere Information Server
Author Alan Sumano , Itzhak Roth , Frank Morreale Jr. , Robert Liebke , Marc Haber , Randy D
What do you know about your data? And how do you know what you know about your data?Information governance initiatives address corporate concerns about the quality and reliability of information in planning and decision-making processes. Metadata management refers t....
Release Date 2011/10 -
Author Collin Ruffenach , Johannes Fahrenkrug , Christopher K. Fairbairn
SummaryObjective-C Fundamentals is a hands-on tutorial that leads you from your first line of Objective-C code through the process of building native apps for the iPhone using the latest version of the SDK. You'll learn to avoid the most common pitfalls, while expl....
Release Date 2011/09 -
Author Karen Fredricks
Over 90 advanced recipes in this book and eBook for power users of Sage ACT! 2012 to increase the efficiency of businessesImmediately access ACT! 2012 with a full understanding of the Welcome screen and Navigation BarSegment your ACT! database into Groups and Compan....
Release Date 2011/09 -
Author Lawrence Costello , Ed Frauenheim , Laurie Bassi
Companies shirk taxes while padding profits.Firms foul the planet but keep raking in revenue.Reckless greed on Wall Street goes largely unpunished.More evidence that bad guys finish first in business?No. A different story is unfolding.Laurie Bassi and her coaut....
Release Date 2011/09 -
Author Marc de Vinck , James Floyd Kelly
Get started with MintDuino, the Maker Shed kit that's perfect for learning or teaching the fundamentals of how microcontrollers work. This hands-on book shows you how to build a complete MintDuino project from start to finish. Learn how to assemble the microcontrol....
Release Date 2011/09 -
Mathematics and Physics for Programmers, Second Edition
Author Danny Kodicek , John Patrick Flynt
The casual game market continues to expand, and with the use of Flash growing and the increased popularity of the iPhone and other mobile gaming devices, developers have an exciting new route to market. But many of these budding game programmers find that they're m....
Release Date 2011/09 -
Author Adam Freeman
ASP.NET 4 is the latest version of Microsoft's revolutionary web technology. It is the principal technology for creating dynamic web pages on the Windows platform.Applied ASP.NET 4 In Context sets the standard for clear, simple, hands-on advice for learning and dep....
Release Date 2011/09 -
Higher Ambition: How Great Leaders Create Economic and Social Value
Author Tobias Fredberg , Nathaniel Foote , Russell A. Eisenstat , Michael Beer
Meeting the new standard for leadership.Higher Ambition is required reading for every leader who refuses to compromise between people and performance. Choosing one or the other may have worked in the past, but it won’t work now. As global competition stiffens and bu....
Release Date 2011/09 -
A Primer on Mapping Class Groups (PMS-49)
Author Dan Margalit , Benson Farb
The study of the mapping class group Mod(S) is a classical topic that is experiencing a renaissance. It lies at the juncture of geometry, topology, and group theory. This book explains as many important theorems, examples, and techniques as possible, quickly and dir....
Release Date 2011/09 -
Mortgage-Backed Securities: Products, Structuring, and Analytical Techniques, 2nd Edition
Author William S. Berliner , Anand K. Bhattacharya , Frank J. Fabozzi
An up-to-date look at the latest innovations in mortgage-backed securitiesSince the last edition of Mortgage-Backed Securities was published over three years ago, much has changed in the structured credit market. Frank Fabozzi, Anand Bhattacharya, and William Berlin....
Release Date 2011/09 -
The CERT® Oracle® Secure Coding Standard for Java™
Author David Svoboda , Dean F. Sutherland , Robert C. Seacord , Dhruv Mohindra , Fred Long
“In the Java world, security is not viewed as an add-on a feature. It is a pervasive way of thinking. Those who forget to think in a secure mindset end up in trouble. But just because the facilities are there doesn’t mean that security is assured automatically. A....
Release Date 2011/09 -
Buy and Hedge: The 5 Iron Rules for Investing Over the Long Term
Author Wayne Ferbert , Jay Pestrichelli
If you're trying to build wealth, sharp market downturns are your worst enemy. And today, they're happening far more often: in the last 18 years, the S&P 500 has experienced sixteen violent market declines. Institutions and professional investors have mastered....
Release Date 2011/09 -
Author Jason Falls , Erik Deckers
This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable imp....
Release Date 2011/09 -
Analog Design and Simulation using OrCAD Capture and PSpice
Author Dennis Fitzpatrick
Analog Design and Simulation using OrCAD Capture and PSpice provides step-by-step instructions on how to use the Cadence/OrCAD family of Electronic Design Automation software for analog design and simulation. Organized into 22 chapters, each with exercises at the en....
Release Date 2011/09 -
Corporate Governance: Principles, Policies and Practices, 2nd Edition
Author A. C. Fernando
The second edition of A. C. Fernando's bestselling Corporate Governance: Principles, Policies and Practices sheds light on recent corporate problems using a flexible modular format, through a detailed explanation of the corporate governance mechanism and the variou....
Release Date 2011/08 -
Author Steven F. Daniel
Use the powerful Xcode 4 suite of tools to build applications for the iPhone and iPad from scratchLearn how to use Xcode 4 to build simple, yet powerful applications with easeEach chapter builds on what you have learned alreadyLearn to add audio and video playback t....
Release Date 2011/08 -
Author James Ford
Over 60 recipes for integrating the Flash applications with the Graph API and Facebook.Work with the key Graph API objects and their social connections, using the Facebook ActionScript 3 SDK.Create new Checkins at Facebook Places and plot existing Checkins and Faceb....
Release Date 2011/08 -
Supply Chain Planning and Analytics
Author Gerald Feigin
Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is challenging because the decision must be made with uncertain and c....
Release Date 2011/08 -
Penetration Tester's Open Source Toolkit, 3rd Edition
Author Jeremy Faircloth
Penetration Tester’s Open Source Toolkit, Third Edition, discusses the open source tools available to penetration testers, the ways to use them, and the situations in which they apply. Great commercial penetration testing tools can be very expensive and sometimes ha....
Release Date 2011/08 -
Business Data Communications and Networking, Eleventh Edition
Author Alexandra Durcikova , Alan Dennis , Jerry Fitzgerald
The 11th edition of FitzGerald and Dennis' Business Data Communications and Networking focuses on more comprehensive updating, as well as more hands-on and applied exercises. The new edition has more in-depth coverage of routing; revisions and updates on wireless; ....
Release Date 2011/08 -
Photographing Children Photo Workshop, Second Edition
Author Ginny Felch
Capture the essence of childhood through digital photography with this helpful resourceFamily photography continues to be a major field of professional digital photography, while amateur moms are the fastest growing segment of digital camera owners. No matter your l....
Release Date 2011/08 -
The Complete Idiot's Guide to Stock Investing
Author Susan Shelly , Sarah Fisher
The keys to financial success and security are just one book away.Investing in the equity or stock market has never been riskier - or more profitable. In The Complete Idiot's Guide® to Stock Investing, veteran Certified Financial Planner Sarah Young Fisher and bus....
Release Date 2011/08 -
Coding Faster: Getting More Productive with Microsoft® Visual Studio®
Author Zain Naboulsi and Sara Ford
Expert advice to help you work smarter and increase your productivity with Visual Studio.Take a detailed look into Visual Studio—and learn practical techniques to help you work more efficiently. This fully revised and expanded version of Visual Studio Tips: 251 Ways....
Release Date 2011/08 -
Creating Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, Third Edition
Author John M. Bryson , Farnum K. Alston
Creating Your Strategic Plan is the best-selling companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations. Whether used with the main text or by itself, this thoroughly revised third edition provides a step-by-step gui....
Release Date 2011/08