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Author Z. John Zhang , Jagmohan Raju
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.On October 9, 2007, the ....
Release Date 2010/02 -
Author Z. John Zhang , Jagmohan Raju
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business ma....
Release Date 2010/03