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Creating Effective Sales and Marketing Relationships
Author Leslie Caroline Le Le Meunier-Fitzhugh , Kenneth Le Meunier-Fitzhugh
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions ....
Release Date 2015/01 -
Author Will Arthur , David Challener , Kenneth Goldman
A Practical Guide to TPM 2.0: Using the Trusted Platform Module in the New Age of Security is a straight-forward primer for developers. It shows security and TPM concepts, demonstrating their use in real applications that the reader can try out.Simply put, this book....
Release Date 2015/01 -
Author Tim Strazzere , Jose Andre Morales , Manu Quintans , Shane Hartman , Ken Dunham
The rapid growth and development of Android-based devices has resulted in a wealth of sensitive information on mobile devices that offer minimal malware protection. This has created an immediate need for security professionals that understand how to best approach t....
Release Date 2014/10 -
Better Business Decisions from Data
Author Peter Kenny
"Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you're a trained statistician, it can be bewildering. What are the numbers real....
Release Date 2014/06 -
Author Stephen Norris , Kenneth Barrett
"Should you choose to implement zPDT, RDz UT, or RD&T in your team's arsenal, you will find Barrett and Norris's insights, genius, and hard work illuminating as to how to rationally and economically manage the environment." —Scott Fagen, Chief Architect—System....
Release Date 2014/03 -
What Makes a Great Training Organization?: A Handbook of Best Practices
Author Russ Hall , Ken Taylor , Doug Harward
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, client....
Release Date 2014/03 -
Legendary Service: The Key is to Care
Author Kathy Cuff , Victoria Halsey , Ken Blanchard
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between ....
Release Date 2014/03 -
Human Resource Management, 3rd Edition
Author Brown Kenneth G. , Stewart Greg L.
Human Resource Management: Linking Strategy to Practice 3e is designed to help students understand traditional human resource concepts within a decision-making framework. This strategic framework helps students not only develop a set of human resource tools, but al....
Release Date 2014/01 -
Learn 2D Game Development with C#
Author Robert Zhu , Kelvin Sung , Jack Keng-Wei Chang , Jebediah Pavleas
2D games are hugely popular across a wide range of platforms and the ideal place to start if you're new to game development. With Learn 2D Game Development with C#, you'll learn your way around the universal building blocks of game development, and how to put them....
Release Date 2013/12 -
The Project Management Tool Kit, 3rd Edition
Author Tom Kendrick
Today’s projects are more challenging than ever—and project managers need all the help they can get to succeed amid shifting priorities, budget cuts, interruptions, and other obstacles. Now in its third edition, The Project Management Tool Kit is a ....
Release Date 2013/12 -
Alternative Scriptwriting, 5th Edition
Author Jeff Rush , Ken Dancyger
Learn the rules of scriptwriting, and then how to successfully break them.Unlike other screenwriting books, this unique guide pushes you to challenge yourself and break free of tired, formulaic writing--bending or breaking the rules of storytelling as we know them. ....
Release Date 2013/10 -
Market Microstructure in Emerging and Developed Markets
Author Halil Kiymaz , H. Kent Baker
A comprehensive guide to the dynamic area of finance known as market microstructureInterest in market microstructure has grown dramatically in recent years due largely in part to the rapid transformation of the financial market environment by technology, regulation,....
Release Date 2013/08 -
Learn How to Lead and Succeed (Collection)
Author Colleen Barrett , Ken Blanchard
Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an e....
Release Date 2013/08 -
Improve Your Career Performance (Collection)
Author Garry Ridge , Ken Blanchard
In Leading at a Higher Level, Updated Edition, Blanchard and his colleagues bring together everything they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line"...and make sure people know who ....
Release Date 2013/08 -
Set Yourself Up for Success (Collection)
Author Garry Ridge , Colleen Barrett , Ken Blanchard
Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an e....
Release Date 2013/08 -
Project® 2013 Absolute Beginner’s Guide
Author Sonia Atchison , Brian Kennemer
Make the most of Project 2013—without becoming a technical expert! This book is the fastest way to take control of Project 2013, and use it to efficiently manage every phase of your project, from up-front planning through project completion and post-mortems. Even if....
Release Date 2013/08 -
Maya in 24 Hours, Sams Teach Yourself
Author Fiona Rivera , Kenny Roy
In just 24 sessions of one hour or less, Sams Teach Yourself Maya® in 24 Hours will help you master Autodesk Maya 2014 and use it to create outstanding 3D graphics and animations. Using this book’s straightforward, step-by-step approach, you’ll master powerful Maya ....
Release Date 2013/08 -
Valuation for Mergers and Acquisitions, Second Edition
Author Barbara S. Petitt , Kenneth R. Ferris
Master the latest insights, lessons, and best practice techniques for accurately valuing companies for potential mergers, acquisitions, and restructurings. Concise, realistic, and easy to use, Valuation for Mergers and Acquisitions, Second Edition has been fully upd....
Release Date 2013/06 -
Instant Magento Shipping How-to
Author Robert Kent
Tailor your Magento Tax and Shipping settings to your businessLearn something new in an Instant! A short, fast, focused guide delivering immediate resultsSet up popular shipping methods such as Table RatesEasily manage orders with reports and toolsOrder through the ....
Release Date 2013/05 -
Author Mark Mesler , Kenji Imai , Donald R. Van Deventer
Practical tools and advice for managing financial risk, updated for a post-crisis worldAdvanced Financial Risk Management bridges the gap between the idealized assumptions used for risk valuation and the realities that must be reflected in management actions. It exp....
Release Date 2013/04 -
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Author Chuck Hemann , Ken Burbary
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital market....
Release Date 2013/04 -
Author Christopher Kennedy Lawford
For most of his early life, Christopher Kennedy Lawford battled life-threatening drug and alcohol addictions. Now in recovery for more than 25 years, he works to effect change and raise global awareness of addiction in nonprofit, private, and government c....
Release Date 2013/01 -
Author Josh More , Bruce Matsugu , Rick Basile , Ken McAlpine , Martín H. Hoz Salvador , Ken
Traditionally, network security (firewalls to block unauthorized users, Intrusion Prevention Systems (IPS) to keep attackers out, Web filters to avoid misuse of Internet browsing, and antivirus software to block malicious programs) required separate boxes with incre....
Release Date 2012/12 -
Asia-Pacific Transfer Pricing Handbook
Author Margaret Kent , Robert Feinschreiber
An overarching look at transfer pricing regimes in Asia-Pacific countries and what they mean for foreign businessesA comprehensive guide for companies doing business globally, Asia-Pacific Transfer Pricing Handbook explains the policies and practices that Asia-Pacif....
Release Date 2012/12 -
Author Piergiorgio Lucidi , Luca Stancapiano , Ken Finnigan
Over 60 recipes for building portals with GateIn including user security, gadgets, and applications with frameworks.All you need to develop and manage a GateIn portal and all available portlets Thorough detail on the internal architecture needed to use the component....
Release Date 2012/11 -
Author Lara Hoffmans , Ken Fisher Brown
Whether you're in retirement, just getting ready to retire, or 5, 10, or 40 years out, this book can help you invest smarter your whole life and yes, plan better for retirement.Harmful mythology abounds about retirement investing. Many retirees or soon-to-be retire....
Release Date 2012/10 -
Author John R. Nofsinger , H. Kent Baker
A detailed look at the role of social responsibility in finance and investingThe concept of socially responsible finance and investing continues to grow, especially in the wake of one of the most devastating financial crises in history. This includes responsibility ....
Release Date 2012/10 -
Author Nik Rawlinson , Ken McMahon
Aperture is a dedicated end-to-end workflow tool for photographers and this book guides the reader through the complete process from capture to output.The beauty of Aperture is that - unlike Adobe's rival workflow software, Lightroom - it doesn't force a par....
Release Date 2012/09 -
How to Invent and Protect Your Invention: A Guide to Patents for Scientists and Engineers
Author Elyse N. Ball , Wayne H. Watkins , Joseph P. Kennedy
A straightforward guide to inventing, patenting, and technology commercialization for scientists and engineersAlthough chemists, physicists, biologists, polymer scientists, and engineers in industry are involved in potentially patentable work, they are often under-p....
Release Date 2012/08