-
Practitioner's Guide to Program Management
Author Irene Didinsky MBA , PMP
Programs serve as a crucial link between strategy and the execution of business results and organizations implement them to achieve strategic goals. Although the practice of program management has evolved in lockstep with the project management profession, the root....
Release Date 2017/06 -
Author Peter Steidl MBA , PhD , Andrew P. Pohlmann , Stephen J. Genco , PhD
Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at ....
Release Date 2013/08 -
Author Eric R. Johnson , PhD , Steven N. Tani , PhD , , Terry Bresnick , MBA , Gregory S. Parn
A ONE-OF-A-KIND GUIDE TO THE BEST PRACTICES IN DECISION ANALYSISDecision analysis provides powerful tools for addressing complex decisions that involve uncertainty and multiple objectives, yet most training materials on the subject overlook the soft skills that are ....
Release Date 2013/03 -
QuickBooks 2013 All-in-One For Dummies
Author Stephen L. Nelson , MBA , CPA
A soup-to-nuts guide to the leading accounting software for small businesses - QuickBooks 2013!Owners of small businesses will love this complete guide to the newest version of QuickBooks, the premier small-business accounting program. Written by CPA and bestselling....
Release Date 2012/12 -
Investing For Dummies®, 5th Edition
Author Eric Tyson , MBA
Become a savvy investor with this updated Wall Street Journal bestsellerWant to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investm....
Release Date 2008/09