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Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
Author Reshma Shah , Mona Sinha , Jagdish N. Sheth
How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and l....
Release Date 2016/06