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Combining Purpose With Profits
Author Julian Birkinshaw , Nicolai J. Foss , Siegwart Lindenberg , Adam M. Grant , Jay Cars
Is it possible for a company to strive for a higher purpose while also delivering solid profits? Some have argued that pursuing goals other than making money means, by definition, spending on things that aren’t profit-maximizing. Others have countered tha....
Release Date 2014/04