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Advertising in Tourism and Leisure
Author Annette Pritchard , Nigel Morgan
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces t....
Release Date 2013/06 -
The Critical Turn in Tourism Studies
Author Annette Pritchard , Nigel Morgan , Irena Ateljevic
In today’s increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour should be the norm amongst managers and there needs to be a radical....
Release Date 2013/06