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Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
Your Guide To Entertainment Marketing and Performance (Collection)
Author David Reibstein , Phillip E. Pfeifer , Neil Bendle , Paul W. Farris , Patricia Esgat
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex ....
Release Date 2013/08 -
Marketing Strategy from the Masters (Collection)
Author David J. Reibstein , Nancy Lee , Larry Light , Paul W. Farris , Joan Kiddon , Philip
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sectorThree full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize ....
Release Date 2010/10 -
Author David J. Reibstein , Phillip E. Pfeifer , Neil T. Bendle , Paul W. Farris
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactl....
Release Date 2010/02 -
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author David J. Reibstein , Phillip E. Pfeifer , Neil T. Bendle , Paul W. Farris
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show ....
Release Date 2006/04