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Managing Customers as Investments The Strategic Value of Customers in the Long Run
Author Donald R. Lehmann , Sunil Gupta
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value informatio....
Release Date 2005/01