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Marketing Management: Indian Cases
Author Susobhan Goswami G.Radha Venkatesh Suresh Paul A , Varsha Jain Ashita Majra Isaac
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as ....
Release Date 2017/08