-
Understanding Broadcast and Cable Finance, 2nd Edition
Author Alan Batten , Walter McDowell , Broadcast Cable Financial Broadcast Cable Financia
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explai....
Release Date 2012/07 -
Author Alan Batten , Walter McDowell
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to exp....
Release Date 2005/07