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Rural Marketing: Text and Cases, 2nd Edition
Author C. G. Krishnamacharyulu
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on t....
Release Date 2010/07 -
Author C. G. Krishnamacharyulu , Lalitha Ramakrishnan
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpe....
Release Date 2003/02