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Business Cases That Get Results
Author Carrie Marshall
A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you&....
Release Date 2019/01 -
Author Carrie Marshall
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through....
Release Date 2018/11 -
Technical Writing for Business People
Author Carrie Marshall
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, a diagnostic aide for medical practitioners or a guidance note about new legislation. It needs to be clear....
Release Date 2018/09 -
Business Writing for Technical People
Author Carrie Marshall
Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In....
Release Date 2018/07