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Author Christian Terwiesch , Nicolaj Siggelkow
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if ....
Release Date 2019/04 -
Innovation Tournaments: Creating and Selecting Exceptional Opportunities
Author Karl Ulrich , Christian Terwiesch
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how ....
Release Date 2009/06