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Author Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every ....
Release Date 2018/07 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12