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Innovative Pricing Strategies to Increase Profits, Second Edition
Author Daniel Marburger
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of tim....
Release Date 2015/09 -
Economic Decision Making Using Cost Data
Author Ryan Peterson , Daniel Marburger
A firm maximizes profits if each decision adds more to the firm’s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to “economic theory.” ....
Release Date 2013/08 -
How Strong Is Your Firm’s Competitive Advantage?
Author Daniel Marburger
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it’s just a matter of time....
Release Date 2012/11 -
Innovative Pricing Strategies to Increase Profits
Author Daniel Marburger
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strateg....
Release Date 2012/08