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Strategic Market Management, 10th Edition
Author David A. Aaker
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a cus....
Release Date 2013/10 -
Brand Relevance: Making Competitors Irrelevant
Author David A. Aaker
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevanc....
Release Date 2011/01