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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Author Denise Lee Yohn
Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary lead....
Release Date 2014/01