-
What’s It Take to Make a Product Iconic?
Author Eric Alper , Tony Babinski , Bertrand Cesvet
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.How to create products that are truly iconic--and create ....
Release Date 2010/08 -
Exclusive Product Offering: Creating Something Just for You
Author Eric Alper , Tony Babinski , Bertrand Cesvet
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.Delivering one-of-a-kind products and one-of-a-kind custo....
Release Date 2010/08