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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
Author Gini Dietrich , Geoff Livingston
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read ....
Release Date 2012/04