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Data Science for Marketing Analytics
Author Mirza Rahim Baig , Gururajan Govindan , Vishwesh Ravi Shrimali
Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming languageKey FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better busines....
Release Date 2021/09 -
Author Gururajan Govindan , Shubhangi Hora , Konstantin Palag
Learn how to analyze data using Python models with the help of real-world use cases and guidance from industry expertsKey FeaturesGet to grips with data analysis by studying use cases from different fieldsDevelop your critical thinking skills by following tried-and-true d....
Release Date 2020/07