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Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
Know Your Shoppers (Collection)
Author Richard Hammond , Herb Sorensen
In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shopper....
Release Date 2013/08 -
Layered Retail Merchandizing: Strategies to Capture All Customer Behaviors
Author Herb Sorensen - Ph.D.
This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats.Rethinking the way you merchandise, to give all three customer segments a shopping experience that....
Release Date 2010/06 -
Inside the Mind of the Shopper: The Science of Retailing
Author Ph.D Herb Sorensen
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail....
Release Date 2009/05