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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author Ilana Edelstein
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Release Date 2013/04