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ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Author Jack Phillips , Frank Q Fu , Patricia Pulliam Phillips
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value....
Release Date 2020/10 -
Proving the Value of Soft Skills
Author Jack Phillips , Patti Phillips , Rebecca Ray
A Step-by-Step Guide to Showing the Value of Soft Skill ProgramsAs organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills w....
Release Date 2020/08 -
High-Impact Human Capital Strategy
Author Patricia Pulliam Phillips , Jack Phillips
Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential, but to be successful in turbulent times like ours, human capital strategy needs to....
Release Date 2015/08 -
Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and Outcomes
Author Patricia Pulliam Phillips , Jack Phillips
PROVE THE VALUE OF YOUR HR PROGRAM WITH HARD DATAWhile corporate leaders may well know the value of human capital, they don’t always understand the extent to which the HR function contributes to the bottom line. So when times get tough and business budgets get cut, ....
Release Date 2014/10