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Author Jennifer C. Wolfe
No boardroom in any industry is safe from new market threats in this time of rapid technological growth. We’ve all heard the stories of corruption by CEOs at WeWork and Theranos and witnessed whistleblowers revealing crises at Wells Fargo and Uber. The board’s responsibil....
Release Date 2020/08 -
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
Author Jennifer C. Wolfe , Anne H. Chasser
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Release Date 2010/07