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Breaking Out: How to Build Influence in a World of Competing Ideas
Author John Butman
How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get ....
Release Date 2013/05 -
Five Future Strategies You Need Right Now
Author John Butman , George Stalk
It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them. As a CEO or senior executive, your job is to detect these strategies?and impleme....
Release Date 2008/01 -
Hardball: Are You Playing to Play or Playing to Win?
Author John Butman , Rob Lachenauer , George Stalk
Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to g....
Release Date 2004/10