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The New Mission for Multinationals
Author Jonathan Doh , George S. Yip , Yadong Luo , U. Srinivasa Rangan , Pankaj Ghemawat , K
Not long ago, many observers worried that ever-expanding multinationals — many of which had revenues exceeding the gross domestic products of smaller countries — were going to take over the world. But as globalization marches onward, pow....
Release Date 2015/07