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10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
Strategic Brand Management, Fourth Edition
Author Kevin Lane Keller
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Release Date 2013/07