-
Author Soumitra Dutta , Lutz Finger
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to ma....
Release Date 2018/02 -
Author Lutz Finger , Soumitra Dutta
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data wi....
Release Date 2014/01