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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Author M Krayenhoff , R Lindsay , M Hall
The construction of earth buildings has been taking place worldwide for centuries. With the improved energy efficiency, high level of structural integrity and aesthetically pleasing finishes achieved in modern earth construction, it is now one of the leading choices....
Release Date 2012/07 -
Materials for Energy Efficiency and Thermal Comfort in Buildings
Author M Hall
Almost half of the total energy produced in the developed world is inefficiently used to heat, cool, ventilate and control humidity in buildings, to meet the increasingly high thermal comfort levels demanded by occupants. The utilisation of advanced materials and pa....
Release Date 2010/04