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Author Malcolm McDonald
The world has changed. Today, every time you make a site live, you’re opening it up to attack.A first-time developer can easily be discouraged by the difficulties involved with properly securing a website. But have hope: an army of security researchers is out there discov....
Release Date 2020/06 -
Author Hugh Wilson , Malcolm McDonald
A fully revised and updated 8th edition of the highly renowned international bestsellerThe 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.Ma....
Release Date 2016/11 -
Marketing and Finance: Creating Shareholder Value
Author Keith Ward , Brian Smith , Malcolm McDonald
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm ....
Release Date 2013/09 -
Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition
Author Malcolm McDonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the d....
Release Date 2012/12 -
Marketing Plans for Services: A Complete Guide, Third Edition
Author Adrian Payne , Pennie Frow , Malcolm McDonald
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship ma....
Release Date 2011/10 -
Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition
Author Hugh Wilson , Malcolm McDonald
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Ma....
Release Date 2011/03