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Author Michael Brito
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a....
Release Date 2013/10 -
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Author Aaron Lewis , Michael Brito
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:Proven solutions for the real people, process, and technology obst....
Release Date 2011/07